About

Powering the future
of insurance

Root is an end-to-end digital core insurance platform that enables you to launch new products and digital engagement channels fast. We package the compliance, regulatory and reporting complexities in insurance behind easy-to-use APIs, allowing your team to focus on building great customer experiences.

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Our mission is to provide technical infrastructure and expertise to digitally transform insurance into a future where insurance is accessible, personalised and rewarding for the customer.

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The Root team is based in London and Cape Town and is led by Charlotte Koep.

🚀 Milestones:

May 2024: Root awarded Intelligent Insurance Implementation Leader at ICT Awards Africa
April 2024: Root launches Product Builder Fundamentals Course
March 2023: Root releases Data Adapter tooling
September 2022: Root expands to the UK market
June 2022: Root Embed is launched to power embedded insurance
November 2022: Root launches Product Workbench
November 2021: Root closes $3m seed funding round
April 2018: Launch of the Root Insurance Platform
3 May 2017: Root hits #1 on YCombinator’s Hacker News
12 April 2017: Root hits #1 on Product Hunt
June 2016: Root is founded by Louw Hopley and Malan Joubert

Our Commitment

We enable insurance businesses to
build better products for their customers

We believe that the future of insurance is digital, personalised and embedded. We enable insurance businesses to grow into this future by providing the infrastructure that makes this possible.

We provide a world-class insurance platform

We are committed to providing a flexible, reliable, elegant platform empowering insurance businesses to build the future of insurance.

We are friendly, resourceful professionals

We’re a high-caliber team of friendly and resourceful professionals committed to revolutionising the insurance industry.

We go above and beyond for our clients

Our highest priority is the success of our clients. We are committed to going above and beyond for them.

A picture of the Root team

Root in the news

The Growth Model: How API-First Platforms Are Powering the Future of Insurance

Could South Africa’s cell captive model offer a blueprint for the UK?

Root Launches Certified Developer Community Program

More about Root in the news

Insurance Edge | The Growth Model: How API-First Platforms Are Powering the Future of Insurance

Insurtech Insights | Root strengthens UK expansion with appointment of Cameron Parsons as Head of Business Development

Reinsurance News | Root names Oliver Evans as Head of Growth UK to support expansion plans

Captive International | Could South Africa’s cell captive model offer a blueprint for the UK?

Insurance Edge | BIBA 2025: Talking Motor Cover Challenges With Root

COVER | Root empowers clients and partners with technical certifications

Digital Insurance | How technology is transforming the insurance value chain

Insurtech Insights | Root Launches Certified Developer Community Program

IT-Online | These things are key to a modular insurance ecosystem

ITWeb | Insurtech firm Root appoints UK country manager

Moneyweb | Tech in 2024

FinPro | Leadership in Insurance Podcast

TechFinancials | AI in insurance - and why it shouldn’t scare you

Intelligent CIO | APIs and SaaS boost insurance modernisation in Africa

Daily Maverick | Private funders put R427m into SA insurtech

ITWeb | SA insurtech start-up Root forges first alliance in UK

Reinsurance News | Root to accelerate UK and Europe expansion after Invenfin investment

Disrupt Africa | SA insurtech startup Root secures $1.5M to accelerate expansion plans

WhichVOIP | 6 Cybersecurity Mistakes to Avoid

INSURANCE EDGE | APIs: Solving The Insurance Puzzle

SOVTECH | Root featured in SOVTECH Top 100 Fintech Platforms in Africa

IT-ONLINE | Root and FinChoice partner on personal accident insurance

The Insurance Directory | EasyEquities partners Sanlam Indie to offer innovative Life insurance product

IT-ONLINE | Insurance and insurtech trends to expect in 2023

IT-ONLINE | Things to keep in mind about insurtech APIs

COVER | Three things to keep in mind about insurtech APIs

TECH TALK | Your customer doesn’t care about your business’ complexity

IOL | Insurtech makes regulatory compliance real in a data-driven world

IOL | A growing and critical trend in emerging markets

Moneyweb | Mr Price expands its insurance offering

Intelligent CIO | Why investment in software development community is a strategic business driver

Bizcommunity | 5 reasons why investing in the software development community makes business sense

Asset News | Six ways online retailers can include insurance in their customer journeys

Investing.com | SA startup Root teams up with Andela and Momentum Health

FA News | 6 ways online retailers can include insurance in their customer journey

Tech Central | Interview: Root’s Louw Hopley and MMI’s Jonathan Stewart

The Insure Geektech | Building infrastructure for the future of insurance, one API at a time

IT Web | Root launches insurance platform in SA

MyBroadband | Root wants to change the insurance game in South Africa…

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Press Releases

Root continues UK expansion with the appointment of Cameron Parsons

Root appoints Oliver Evans as Head of Growth UK to spearhead market expansion

Root empowers clients and partners with technical certifications

Root accelerates expansion plans after Invenfin investment

Root closes funding round to expand low-code insurance platform abroad

Launching Root Insurance

Root - a bank for developers

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